Astrid & Miyu

Astrid & Miyu is a challenger direct to consumer jewellery brand leading the way in community building and experiential retail. Known for being a purpose driven brand, A&M was set up in 2012 by Founder and CEO Connie Nam from her flat in Notting Hill after she struggled to find contemporary jewellery at affordable prices with a mission to revolutionise how we experience jewellery.

Astrid & Miyu’s product offering is all designed in house in their London studios, offering dainty yet stackable pieces, which has quickly built-up cult status amongst the fashion world. With innovative designs, being the first to introduce earcuffs, along with signature services including piercing, welding and fine-line tattooing, the brand is leading the industry and is the go-to destination for beauty services. With an emphasis on experiential retail, A&M currently has 18 stores globally, including 1 in New York and regular pop ups in Paris and Berlin. Sustainability is also at the heart of the brand with 90% of its products made from recycled materials, using 3D printing technologies for sampling.

Regularly spotted across fashion titles, the company has achieved a celebrity following with the likes of Victoria & David Beckham, Georgia May Jagger and much-loved This Morning presenter Holly Willoughby. It’s also a firm favourite with influencers regularly adorned on the likes of Jamie Genevieve and Lorna Luxe.