In recent years, ViMi founders, Vishal and Mitali (and name givers to ViMi), have increasingly been exposed to the astonishing but sad facts of how plastic is affecting our planet. Their vision for ViMi products is to make the zero-waste lifestyle easily accessible to and affordable for everyone.
Making small changes to everyday habits such as swapping plastic to metal straws, reusable makeup remover pads instead of cotton wool and carrying a reusable water bottle are simple actions we can all take to do our bit for the planet.
Our vision is to provide everyone, the already-environmentally-conscious as well as the ones that might not yet know about how much fun a plastic-free or even zero-waste lifestyle can be, with the knowledge they need to make better choices for themselves and the beautiful environment we have the honour to live in.
At ViMi, all products, knowledge and ideas you find will replace a plastic item (often single-use ones as well) and therefore make a sustainable impact on our environment. We are working hard to strike the balance between consciousness and comfort by sourcing and offering sustainable products that are also produced in an ethical way, help you in your everyday life.
You can find ViMi at Spitalfields Market on Saturdays and Sundays.