Club Soda, the mindful drinking movement, are once again holding the only festival in the world for the sober curious this summer. The festival will give everyone the opportunity to taste the new wave of alcohol-free drinks hitting the market, including seven new alcohol-free spirits, nine alcohol-free beers, and a host of drinks invented by radical alchemists – such as kombuchas, shrubs and elixirs.
The Mindful Drinking Festival in association with Heineken ® 0.0 will feature over 40 brands looking to make a big hit with their alcohol-free drinks, and is expected to attract over 10,000 fans, from the sober curious and mums-to-be, to foodies and fitness fanatics. The festival meets a growing curiosity for healthier low and no-alcohol drinks.
The one-day Spitalfields-by-the-Sea themed celebration will also see a little bit of beach life at the famous East London market – proving you can still enjoy every moment by choosing an alcohol free option. Expect to taste the best zero proof drinks on the scene with craft beers, wines, spirits, lower-sugar sodas and infusions, and expert mixologists creating tasty concoctions. The event will also feature:
Live music with sober ravers Morning Gloryville, and London’s best acoustic artists such as Jay Johnson and Polly Money
Beer tasting with Jane Peyton, a top beer sommelier
The Fever-Tree masterclass – how to mix the perfect alcohol-free gin or spirit
The UK’s first ever Quit Lit Festival, a chance to meet the new wave of authors writing about mindful drinking
Saturday 28th July 2018
Spitalfields Market, London, E1
Beer tasting, Quit Lit Fest, and Botanicals with Fever-Tree events starting at the first floor room at Patisserie Valerie Cafe on the square
Live music out on the square
Drinks line-up (over 40 brands, more to be announced):
Big Drop Breweing Co
Naturally Punchy Drinks
Nix and Kix
Square Root Soda
St Peter’s Without®
Silk Tree Botanics
T&E No. 1
Lost Coast Food Co.
The Alcohol-Free Shop
Seven million people in the UK are sober curious. Sales of low and no-alcohol drinks are at an all time high brands like …
Club Soda founders Laura Willoughby MBE and Dr Jussi Tolvi said:
“The most common request we get is for ideas about what to drink instead of alcohol, so we decided to curate our favourites and create a festival for everyone!”
“The festival is great for those going sugar-free, on a fitness regime, drinking more mindfully, or going alcohol-free. There are many reasons why people may want to swap out a few alcoholic drinks for something a bit healthier.”
“This event will give everyone a chance to try newly released products and find a new favourite tipple. It is the only festival where only the glasses get smashed.”
Other sponsors include Heineken 0.0 new alcohol-free gin Ceder’s who will be launching at the Festival, award winning Fever-Tree, and the UK’s most popular alcohol-free wine Eisberg.
The Club Soda Mindful Drinking Festival is hosted by Spitalfields Market on Saturday 28th July from 11am to 6pm.