BODAS

“Seductive, desirable and understated - underwear that is an everyday luxury.”

Set up to satisfy a gap in the market for innovative, easy to care for underwear that is beautiful yet well priced, bodas has continued to surprise everyone with the quality and allure of its pieces.

This focus on design quickly won bodas international recognition and partnerships with fashion-driven retailers that include Barneys in New York and Beverly Hills, Le Bon Marche in Paris, Lane Crawford Hong Kong. At home in the UK bodas has two own-label stores, a strong UK web identity and retail presence in Harvey Nichols.

Pioneering new fabric and finishes, the Sheer Mesh collection in Poudre is an example of a wonderfully soft-to-the-touch, semi-transparent fabric that offers complete support. Hailed by fashion journalists as the “ultimate invisible underwear”, it has been chosen by stylists for the Zac Posen, Anna Sui, Temperley, Jenny Packham and Roland Mouret catwalk shows.

The brand has also won praise from fashion journalists around the world: The Financial Times has called it “just the right side of sexy”; The Daily Telegraph rated it “cute and blissfully comfortable” while Harpers says: “Heavenly bodas… simple smart and sexy”.

Bodas is rather like a club to which friends introduce their friends and which no-one ever truly leaves – but then, once discovered, the difference beautifully fitting underwear makes means there can be no going back.

Bodas
43 Brushfield Street London E1
020 7655 0958

www.bodas.co.uk